Bringing a playfulness atmosphere into the retail store.
In a recession consumers look for fun and frivolity, and for a certain playfulness that relieves humdrum saving and cut-ting back, people will still splurge but they want as much play and pleasure as possible for their money.
‘You Are Playfull’ presents pleasures and playfulness. Breaking down the monotony. Entering an idle space a fantasy world.
Selected work from Michiel Martens, PutPut, Tomm Velthuis, Dennis Parren, StudioWM, Thier&van Daalen and Etienne Reijnders.
Photography Nick Bookelaar
Fall Winter 2013 ‘You Are Here’ concept store