The Museum

Willemijn de Wit

The Museum

The museum/ ‘You Are Here’ concept store FW 2012

Presenting a pronounced vision with pro vacated series installations and activities on the cultural value of fashion and design. Showing hand-picked designs and replicas from Van Abbemuseum.

Boundaries between museums and shop fade. Design and art, the classics or the latest “it” products, at all levels is a search for availability. We put our wardrobes together as collectors, with key designer pieces and just the right basics and accessories for everything to style. I make no distinction between fashion, design and art. Fall Winter 2012 is all about the new vision on the boutique design. ‘You Are At The Museum’ is an on-going sales exhibition with three tableaux vivant and multidisciplinary museum installations inspired by the current zeitgeist.

Selected designers; Anissa Aouar (Master Fashion Antwerp), Anouk Griffioen, Tessa Koot, Noman, Esther Janssen, Maaike Fransen, By Borre, Hanemaai, Lotty Lindeman, Paul Heijnen, LAND and Femke de Vries.

Photography Selina de Ruijter




10 augustus 2012


Retail interior