The museum/ ‘You Are Here’ concept store FW 2012
Presenting a pronounced vision with pro vacated series installations and activities on the cultural value of fashion and design. Showing hand-picked designs and replicas from Van Abbemuseum.
Boundaries between museums and shop fade. Design and art, the classics or the latest “it” products, at all levels is a search for availability. We put our wardrobes together as collectors, with key designer pieces and just the right basics and accessories for everything to style. I make no distinction between fashion, design and art. Fall Winter 2012 is all about the new vision on the boutique design. ‘You Are At The Museum’ is an on-going sales exhibition with three tableaux vivant and multidisciplinary museum installations inspired by the current zeitgeist.
Selected designers; Anissa Aouar (Master Fashion Antwerp), Anouk Griffioen, Tessa Koot, Noman, Esther Janssen, Maaike Fransen, By Borre, Hanemaai, Lotty Lindeman, Paul Heijnen, LAND and Femke de Vries.
Photography Selina de Ruijter